Four ways to create an effective lead generation strategy
The process of finding new business is called lead generation. Generation of new leads is one of the biggest keys to a successful business.
HubSpot columnist Ryan Lynch has shared four useful ways to help marketers make lead generation a successful process for them.
Lynch says, “This article will focus primarily on the step that comes after your rocks are in place -– your pebbles, or the best practices for generating leads using your content. You will quickly understand how companies that are hopping aboard the content train are generating 67% more leads per month than those who don’t.
1. Lead Capture
Odds are that about half of your visitors will never return to your site if you do not adequately capture some bit of information from them. A working email address is the best thing a marketer can ask for here, but visitors are not always willing to give this kind of personal information up. Call-to-action buttons like “Sign up here” have practically become synonymous with “We are going to spam you,” which is why marketers need to find new ways to obtain this information.
Nicholas Kusmich, a Strategic Marketing Consultant and Facebook Ads Specialist, suggests a new rule of thumb for obtaining visitors’ information. Kusmich suggests 2 golden rules be taken into account:
- We must give before we ask.
- Every step of the marketing process (advertisements and promotions) must be valuable in and of itself”.
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