MOZ shares tips for efficient link reclamation
Link reclamation is the task of finding opportunities on the web where you’ve been linked to or you’ve been mentioned.
MOZ columnist Darren Kingman has shared some useful tips to help marketers be efficient at link reclamation.
Kingman says, “Link reclamation isn’t a new tactic, but it is becoming more complex and tool providers are out there helping us to optimize our efforts. In this post, I’m going to talk a little about those tools and how to apply them to speed up and scale your link reclamation.
Firstly, we want to find mentions. No point getting too fancy at this stage, so we just head over to trusty Google and search for the range of mentions we’re working on.
As I described earlier, these mentions can come in a variety of shapes and sizes, so I would generally treat each type of mention that I’m looking for as a separate project. For example, if Moz were the site I was working on, I would look for mentions of the brand and create that as one “project,” then look for mentions of Followerwonk and treat that as another, and so on. The reasons why will become clear later on!
So, we head to the almighty Google and start our searches”.
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