HubSpot columnist Rebecca Churt has shared a comprehensive guide to help webmasters perform website audits and improve their SEO prospects.

Churt says, “If you’ve never before audited your website, it’s been a while since you have, or you’re planning a website redesign in the near future, use this post as your go-to website audit checklist to make sure your website is primed for maximum SEO and conversion results.

Keep in mind that in most cases, you’ll probably want to pair up with someone with a technical brain for this, whether that be someone in your in-house IT department or an outsourced party.

The Benefits of a Website Audit

Before we dive into the things you should be keeping an eye out for as you’re auditing your website, let’s review some of the benefits of doing one. Here are some of the top benefits from a marketing perspective:

Website Performance Optimization

Website audits usually evaluate a site not only for its content, but also for its technical performance.

As a result, an audit will give you a chance to inspect the robustness of your website’s technical framework and infrastructure, assess how friendly your website is to search engines, and determine how easy it is for users to navigate and intuitively find content on your website”.

How to Audit Your Website for Improved SEO and Conversions

HubSpot

Sharing is caring