Find out whether you need PPC or SEO
The Entrepreneur magazine team has published an article sharing Jason Parls’ tips on whether a business should choose PPC or SEO.
Parks says, “If you can rank in the top three positions on Google for every prominent keyword within your industry, you are fortunate and don’t have to invest much in PPC. For the majority of businesses, that isn’t the case, so PPC is necessary to drive traffic and generate sales.
If you are profitable with your PPC, why not invest in this channel as well along with organic? It is just another way to increase your customer base. Don’t think you can only invest in one of the two options between SEO and PPC. You should have a diversified game plan for both”.
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