Content marketing is all about continuous improvement in terms of quality and the reach. Many a times it becomes difficult to choose a right content marketing strategy as several myths exist about the domain.

Copyblogger columnist Sonia Simone has shared three content marketing myths and their reality-based solutions.

Simone says, “We all know that creating content can be hard work.

One of our goals at Copyblogger is to help you make sure you’re putting your work into the right things, so you get results and not just a fistful of disappointment. This week, we looked at three myths and mistakes that can hold writers back — and how to move forward again.

On Monday, Stefanie Flaxman uncovered a common content error that’s led to the mass of forgettable filler we’re all bumping into today. She explains how to take a bulldozer to the weak and the generic, and find the focus that will let you create the right content for the right people.

On Tuesday, Loryn Thompson confronted one of the great myths of the writing life:

“If I had more time to write, my writing would be 100 times better.”

(And yes, I fervently buy into this myth myself a lot of the time.)

Loryn’s post encourages us to get out and live, and treat our busyness, chaos, and even stress as fodder for better work. Butt-in-chair time is important, but it’s not the only element that makes for strong writing”.

3 Content Marketing Myths and Their Reality-Based Solutions


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