Achieving higher search engine rankings is very essential for the businesses. Content plays the vital role in influencing the search engines.

Search Engine Land columnist Sherry Bonelli has shared a useful article on using podcasting as search engine rankings tool.

Bonelli says, “There are many search engine optimization (SEO) and reputation management benefits to guesting on podcasts. Here are some tips on how you can get an SEO and reputation boost by guesting on podcasts.

Boost SEO and your brand

Being a guest on a podcast is literally one of the most powerful SEO tactics you can use to boost your SEO rankings and build your reputation and brand.

If done strategically, it can be one of the best SEO and content marketing strategies you can use to help your rankings and attract new customers. So, don’t just give an interview on a podcast without using that interview as an SEO and brand-building strategy. Here’s how.

 1. Be interview-worthy. Build yourself and your brand.

To become a guest on a podcast, you first need to build yourself and your brand as an authority in your industry or topic specialty area.

If you work for a leading company in the industry you’re interested in, you’re already ahead of the game”.

The power of podcasting: How to boost your reputation and search engine rankings

Search Engine Land

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