The Econsultancy team has highlighted ten Chinese marketing trends in 2018 that western brands need to know.

Ashley Galina Dudarenok says, “China has a unique digital landscape, consumers have distinctive purchasing behaviours and there’s intense competition between homegrown and foreign brands.

In this piece, I will talk about emerging trends and share tips for all Western brands who want to do marketing in China in 2018.

1. Consider China’s hottest cities

In order to enter and penetrate the market, it’s important to build a strong presence in first and second-tier cities. However, as internet use in the first-tier cities reaches saturation, brands may also begin reaching customers in the third- and fourth-tier cities.

According to Morgan Stanley, the smaller urban cities could become the larger driver of growth and consumer spending in the coming decade. Lower-tier cities will be bigger, wealthier and more eager to spend”.

Chinese marketing trends in 2018: What Western brands need to know