Instagram has presented a huge marketing and advertising opportunity for the brands and marketers. With its rising audience, it can be rewarding to use this network for advertising.

Entrepreneur magazine team has published an article highlighting the information featuring the advantages and techqniues of advertising on Instagram.

On how the Instagram advertising works, the Entrepreneur team says, “When an Instagram user scrolls through the pictures from their friends, they will see sponsored posts interspersed between the photos. Sponsored posts look almost identical to regular posts, with the only tell being the word “Sponsored” on the top left.

A call to action banner will display at the bottom of the image, and you can choose between “Learn More,” “Shop Now,” “Sign Up” and more. When a user clicks on the banner, they are sent to the webpage you designated for the ad.

Advantages of advertising on Instagram

  • Targeting capabilities: With Instagram, you can target your ads so they only show to users who mirror your current audience. So if your typical customer is a married woman who just had a kid, or a male college student located in Omaha, you can use Instagram’s audience filters to show your ads specifically to people who fit this criteria.
  • High engagement: Since Instagram is strictly a photo sharing app, there is not as much clutter on the newsfeed as there is with Facebook. This leads to much higher engagement with each post. Consumers are 58x more likely to engage with branded content on Instagram compared to Facebook and 120x more likely compared to Twitter

How to Advertise Your Small Business on Instagram


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