MOZ columnist Modestos Siotos has shared the ‘Website Migration Guide’ featuring SEO strategy, process and a checklist.

This guide shares a comprehensive list of the process and the problems that we may face while migrating a site.

Siotos says, “A site migration is a term broadly used by SEO professionals to describe any event whereby a website undergoes substantial changes in areas that can significantly affect search engine visibility — typically substantial changes to the site structure, content, coding, site performance, or UX.

Google’s documentation on site migrations doesn’t cover them in great depth and downplays the fact that so often they result in significant traffic and revenue loss, which can last from a few weeks to several months — depending on the extent search engine ranking signals have been affected, as well as how long it may take the affected business to rollout a successful recovery plan.

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1. Scope & planning
2. Pre-launch preparation
3. Pre-launch testing
4. Launch day actions
5. Post-launch testing
6. Performance review“.

The Website Migration Guide: SEO Strategy, Process, & Checklist

MOZ

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