The Entrepreneur magazine contributor Scott Oldford has shared six digital marketing trends for 2018 to help marketers improve their brand awareness.

Oldford says, “Today, your ability to create leads comes down to building trust and intimacy with those who need you the most, and to then convince them you’re the most relevant choice. You need to become omnipresent and top of mind, and you can do this by paying close attention to these six digital marketing trends.

1. Relevancy wins the war.

It’s no longer about collecting the most email addresses or leads. Those with the biggest lists used to dominate their niche, but this will not work in 2018 as people begin to crave greater intimacy and relevance.

In 2018, relevancy will win the war. If you want to increase your profit this year, it isn’t about creating more leads, it’s about building greater intimacy and relevance with the leads you have — so you provide the right solution, to the right people, at the right time.

2. Attention is the new currency.

If you’re not capturing (the right) attention in 2018, you lose your ability to compete without spending massive amounts of money on advertising and other online marketing”.

6 Digital Marketing Trends That Will Explode Your Brand Awareness in 2018

Entrepreneur

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