Do you plan ‘pivot to video’? Read this now.
The term ‘Pivot to video’ means decrease in the written editorial operations to produce more video content.
With the increasing consumption of video more and more organizations are restructuring themselves and focusing all their attention on video creation.
If you too plan to do that, here is an alarming article from HubSpot. It is a must read.
Sophia Bernazzani says, “Over the past year thus far, several major publishers have pivoted, structured, reorganized, and refocused on creating video content — at the cost of writers’ and editors’ jobs. Sports Illustrated, Fox Sports, Vice, and HuffPost have all focused efforts on creating short-form video content — and all have laid off writers and editors. One publication — Vocativ — laid off its entire editorial staff “to focus exclusively on video content.”
In fact, “pivoting to video” has become such a ubiquitous term in the digital space that it’s become a joke in and of itself.
Fast-forward to this year (no pun intended): Facebook announces it will reduce brand and publisher content on its users’ news feeds, and Vox Media lays off 50 video producers across Racked, Curbed, SB Nation, and other online properties in its portfolio.
With respect to social media, snarky tweets from within the industry aren’t the only reason to take your foot off the video gas pedal. There are a few big reasons a complete pivot to video is ill-advised. Keep reading — I’ll explain”.
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