Software as a service (SaaS) domain is having a brighter future in the app driven world. With a right marketing plan, the SaaS start-ups can perform better.

Entrepreneur contributor Suresh Sambandam has shared six ways SaaS start-ups can improve their marketing.

Sambandam says, “When Google recently moved their ads from the less distracting 20% column area on the right to the straight-in-the-face ads in search results, I was miffed for weeks. I felt Google was shooting itself in the foot and had set the stage for someone else to innovate on the search front. Soon I realized there was more to this than what meets the eye! “Google knows when to show ads and when to show content!”. The idea comes from deciphering the user intent. This also improves the user experience for search users. There are Google ads haters who don’t like to think this improves the user experience but let’s ignore them for a moment.

Although there can be a whole bunch of user intents that the search engine understands, I have selected four types based on subsequent online research, triggered by this spark. The first step towards building a great inbound model is for your marketing team to understand these four user intents and how to balance SEO and SEM (Search Engine Marketing) efforts.

Navigational Intent

Many users today tend to remember and search for brand names rather than exact website URLs. Of course, this is a classical example of unintended use cases when a product/service becomes as successful as Google”.

A List of Effective Marketing Secrets for SaaS Start-ups

Entrepreneur

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