If you want your business to succeed, treat your customers well. And for treating them well, you need to make sure that they are being understood.

Forbes contributor Cheryl Conner has published an article to help marketers discover what the customers want.

Conner says, “The best public relations, of course, is communication that speaks poignantly to your customers’ needs. This was a big focus of my discussion last month with marketing strategist Jay Abraham. But interestingly, he notes, in discussions with consulting clients about what they want, the majority become tongue-tied. These are articulate people, but when asked to talk about a topic so close to their core, they suddenly struggle to express themselves well.

As a marketer, this is your opportunity—to anticipate and express your customers’ needs exquisitely and succinctly, better than they can. If you do it well, it will distill their allegiance to your firm on the spot. Yes, this may be challenging. But here are two steps that may help. The first is straightforward. You simply ask what they think, by way of a brief survey or by frequently including the opportunity (at the end of emails, in quick online questions or on a purchase page) to let you know what they think”.

Do This 1 Thing To Discover What Your Customers Want

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