Customer reviews are considered the authentic element to improve your brand credibility. Sometimes you also have to face negative reviews and sometimes fake negative reviews.

MOZ columnist Joy Hawkins has shared an informative article on ways to handling fake negative reviews on Google.

Hawkins says, “Fake reviews are a growing problem for those of us that own small businesses. In the online world, it’s extremely easy to create a new account and leave either a positive or negative review for any business — regardless of whether you’ve ever tried to hire them.

Google has tons of policies for users that leave reviews. But in my experience they’re terrible at automatically catching violations of these policies. At my agency, my team spends time each month carefully monitoring reviews for our clients and their competitors. The good news is that if you’re diligent at tracking them and can make a good enough case for why the reviews are against the guidelines, you can get them removed by contacting Google on TwitterFacebook, or reporting via the forum“.

How to Deal with Fake Negative Reviews on Google


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