Google has started implementing its annoying ad blocking strategy to serve quality content to its users and save them from unwanted ads.

Marketing Land columnist Ginny Marvin has answered seven questions dealing with the Google Chrome ad blocking.

Marvin says, “Here’s our guide to understanding why Google is doing this, how it all works and what impact ad blocking in Chrome may have on publishers, advertisers and users.

What are the blocking criteria?

Google is using the Coalition for Better Ads‘ Better Ads Standards for determining what makes an obnoxious ad experience for users. Examples include video ads that play at full volume, flashing display ads, popups with hard-to-find exit buttons and prestitial ads that block users from seeing content on the page.

How does Google evaluate if sites are adhering to the Better Ads Standards?

Google evaluates a sample of pages from a publisher’s site and gives it a Passing, Warning or Failing grade based the percentage of page views in the sample that contain poor experiences that don’t meet the Better Ads Standards”.

FAQ: Google Chrome ad blocking is here. Everything you need to know

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