Email marketing is  form of communication that puts you in direct touch with the target clients. With proper care at the time of drafting your emails you can make a long lasting impact on the reader.

HubSpot columnist Karla Cook has shared a list of nine phrases you should avoid while sending emails to your list.

Cook says, “Think your email skills are strong? Think again. As it turns out, we all overestimate our ability communicate effectively over email.

In a study published in the Journal Of Personality And Social Psychology, email writers thought readers would correctly identify the tone of their emails about 78% of the time. In reality? Only 56% of emails were interpreted accurately.

That means when you send an email off to a customer, there’s a pretty good chance they won’t fully grasp your intended meaning.

9 Email Phrases to Stop Using with Your Customers

1) “Sorry to bother you”

You might say this when you want to sound polite and considerate of your customer’s busy schedule, but opening an email with an apology immediately undermines your credibility.

Instead of apologizing, get straight to the point: Why are you really contacting your customer, and what do you need from them? They’ll appreciate your candor”.

9 Common Email Phrases You Should Stop Using Immediately


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