Google Tag Manager tag management system manages JavaScript and HTML tags used for tracking and analytics on websites. Your search engine reach could enhance if you can utilize the features of Google Tag Manager in a proper way.

MOZ columnist Angela Petteys has published an introductory guide to Google Tag Manager and how to use it.

On Components of tags & GTM, Petteys says, “On the surface, tags and tag managers are pretty straightforward. But before you can start working with them, there are a few main concepts you’ll need to know about.


When you start working with GTM, the first thing you’ll need to do is create a container. A container essentially “holds” all the tags for your site.

After creating a new container, GTM gives you some code to add to your site. This is your container code and it will need to be added to the source code so it displays on each page of your site. Some CMSes, such as WordPress, have plugins to help add the container code for you, but you may need to contact your web developer to have it added. Once you’ve done that, you’ll be able to add, edit, disable, or remove your tags as needed through GTM.


Each tag on a site needs to serve a specific purpose. Maybe you want to have a tag send information when someone downloads a file, when an outbound link is clicked, or when a form is submitted”.

An Introduction to Google Tag Manager


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