When it comes to search engine rankings, most of us wish to achieve the number one spot on the web. Though it is a challenging job, most marketers try to achieve it and some could do it.

Forbes contributor Jayson DeMers has a slightly different opinion on continuously trying to achieve the number one spot in SEO. He has cited five reasons why the number one rankings have fallen in importance.

DeMers says, “The thing is, number one rankings have fallen in importance to search optimizers, and for several independent reasons:

1. Rank one is no longer rank one. The last time you asked Google a question or tried to find a relevant local business for one of your needs, did you click on the first organic ranking? Chances are, you saw something different in the SERPs; you might have seen the local 3-pack, a collection of the three most relevant local companies for your query, a Knowledge Graph box, or a rich answer set apart from the organic search results. These new types of search entries are weakening organic number one rankings, albeit slightly.

2. Keywords are harder to target. Keyword targeting used to be the most important preliminary factor in determining your SEO success; if you could find a selection of keywords with high traffic and low competition, you could put all your resources into them and comfortably rest at position one. Today, keywords are still important, but thanks to the onset of semantic search, relationships between keywords and phrases are fuzzier”.

Should Number-One Rankings Be Your Main Goal In SEO?

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