How to empower your content using technology

Automation is at the heart of every business today and content development and marketing is not an exception. Of course it will be creativity that we may miss out when bots create the content. But still artificial intelligence is seen as a big player in the content marketing process. Content Marketing Institute columnist Jodi Harris has shared information on how thirteen brands are using technology to empower their content. Harris says, “As Paul Roetzer, founder of the Marketing Artificial Intelligence Institute, told the CMW 2017 audience, you don’t need a degree in computer science or computational mathematics to incorporate AI into your content efforts: “You don’t have to know how it works. You just have to know that there are AI-powered tools that do things you weren’t capable of doing before,” he says. Various forms of artificial intelligence have been behind the scenes of content efforts for years – recommendation engines used by Pandora or Netflix, smart algorithms that power marketing-automation tools and manage programmatic campaigns, image-recognition technologies used to tag photos on Facebook. But these are the tip of the iceberg when it comes to AI’s content marketing capabilities. For example: AI can create your content As Julia McCoy recently pointed out, content creation robots are here, helping publishers like The Washington Post, Associated Press, and others keep up with the high demand for up-to-the-minute information”. 13 Smart Brands Using Technology to Power Their Content