Getting regular visitors to you website is a big deal. It requires to have ‘something’ that your prospects are looking forward to have. Loyalty can be developed after an initiation from your side.

Entrepreneur contributor Jonathan Long has shared four ways to help businesses keep the visitors stay on their websites.

Long says, “The easiest way to increase your chances of generating conversions is by getting those visitors to stick around — the longer they stay on your website, the greater the chance of them converting. Here are four ways to keep your visitors engaged and on your website longer.

1. Place strategic calls-to-action on every page.

Every page on your website needs to have some sort of call-to-action that eventually leads to revenue generation. For example, a blog post should include links to other pieces of relevant content within your website, or more information about a particular product or service. If someone is interested in purchasing, but not quite ready to pull the trigger, pushing them to additional information can be all it takes to get them to convert during that visit.

You can also create gated content, accessible once the visitor submits his or her email address. Some examples of gated content include in-depth reports, case studies and videos. This not only places additional content in front of the visitor to keep them engaged, but it also helps add to your email list, which you can market to in the future. Remember though, collecting emails is just half the battle — you need to make sure you optimize for deliverability in order to generate revenue from your email list”.

4 Ways to Get Visitors to Stay on Your Website Longer

Entrepreneur

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