Google’s Featured Snippets display selected search results top of Google’s organic results below the ads in a box. It is one of the best place to appear in a search engine which can boost multiply your traffic.

Content Marketing Institute columnist Ann Smarty has published eight FAQs that can help you to use Google’s Featured Snippets for improving your website traffic.

Smarty says, “The best way to be the featured content is a huge topic that confuses content marketers more and more, so I decided to address some of the most frequent questions people ask me about featured snippets.

1. Are they featured snippets or answer boxes?

It’s a good question. Not all featured boxes drive exposure to publishing sites, so let’s make things clear from the start.

Featured snippets appear in the Google “answer box,” but the answer box doesn’t always pull its data from featured snippets.

Simple questions like “What is the population of Las Vegas?” (see below) can be answered via Google’s own data files. Because there’s no need to go elsewhere for the answer, only Google gets the mention and the link.

2. Do those “featured rankings” increase traffic?

Yes.

When ConfluentForms.com held the featured snippet for a query, it saw a 20% to 30% increase in traffic, as Eric Enge highlights“.

Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines

Content Marketing Institute

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