Why making money with YouTube is getting harder. How to deal with it.
YouTube is one of the top destinations for the video makers. They make money with YouTube by turning on ads for their videos and earn revenue from them.
In December 2017 and this month YouTube has made changes in its partner program which makes it difficult for the publishers to keep earning the same amount.
HubSpot’s Amanda Zantal-Wiener has highlighted the major changes in the YouTube’s policy and offered suggestions to overcome it.
Highlighting the changes in YouTube’s policy, Amanda says, “Beginning February 20 of this year — 30 days from now — Creators must have accrued 4,000 hours of watch time over the past year, in addition to 1,000 channel subscribers, the official statement explained. Compare that to previous eligibility requirements of only 10,000 lifetime views, as of last April.
Creators who do not currently meet those requirements have the next 30 days to reach those numbers. Otherwise, YouTube says, they will no longer be eligible for monetization, effective February 20.
However, even if Creators do meet that deadline, there doesn’t appear to be any guarantee that they will be eligible for YPP — rather, YouTube says, the only promise is that they’ll be “re-evaluated under strict criteria” to determine acceptance into the program”.
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