Prepare for 2018 Twitter marketing with these stats
Along with Facebook, Twitter has been one of the widely used micro blogging site having a monthly user count of 330 million. Knowing Twitter demographics can help you plan your Twitter marketing campaigns right.
Hootsuite columnist Christina Newberry has shared twenty-eight Twitter statistics to strengthen your Twitter campaigns.
Newberry says, “Here, we dig deep to uncover all of the most important Twitter stats for social media marketers, so you can plan and execute a Twitter marketing plan that works for your brand.
Here are the stats you need to know about who Twitter users are, so you can determine how best to engage them.
1. There are about 330 million of them
Twitter has 330 million monthly active users (MAUs), about a four percent increase over last year.
2. They’re global
With more than 40 languages supported, perhaps it’s not surprising that only 69 million of those 330 million MAUs are located in the United States, while 261 million (a whopping 79 percent) are international. Twitter supports those international users with more than 35 offices around the world.
All that said, don’t disregard Twitter’s impact in the United States: 21 percent of American adults use the network.
3. They’re likely to be millennials
Thirty-six percent of Americans aged 18 to 29 years old use Twitter, more than any other age group”.
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