Successful marketing requires a combination of your knowledge, confidence, and attitude. A winning attitude, for example, helps you to speak out loudly to your prospects and achieve their trust. But without knowledge, that winning attitude could inspire you to spout nonsense.

HubSpot columnist Colleen Stanley has shared three techniques that will help you achieve a winning sales-oriented attitude.

Stanley says, “What’s the baseline attitude at your sales organization? If your [team] is more pessimistic than optimistic, start at the top. [Leaders] set the tone for the entire business.

Emotions are contagious.

This condition is called “emotional contagion” or “the transmission of moods.” Moods are typically communicated and transferred to others, whether those emotions are positive or negative.

To create an optimistic environment — and reap the bottom-line benefits — use these three methods.

1) Embrace adversity

When faced with a tough challenge, optimistic salespeople don’t become depressed or play the blame game. Instead, they ask themselves better questions, giving them stronger answers to handle setbacks”.

Stanley’s article has a lot more to say about the effect of attitude on business success. Although she had larger companies in mind, these principles apply even to a solo entrepreneur, too.

3 Ways to Achieve a Winning Sales Attitude

HubSpot

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