Content Marketing is one of the most prevalent forms of marketing that has been adopted by most marketers globally. To help such marketers enhance their marketing efforts, Entrepreneur contributor Susan Gunelius has shared 12 content marketing trends.

Gunelius says, “Here are 12 content marketing trends that I believe are most important for you to follow in the coming year to ensure your content investments are delivering adequate returns for your business in the long-term.

1. Embrace machine learning

Machine learning is a subset of artificial intelligence. It involves the use of computer algorithms to gain knowledge from inputted data and information. As more data and information is collected, the machines learn and produce different outputs based on a variety of factors such as patterns and trends.

Over time, the machine collects more and more data, and as a result, its outputs become more accurate, relevant and personalized. One of the best examples of machine learning in action is a search engine algorithm such as Google. As more people conduct searches using Google, the search algorithm gets better and better at delivering the best results”.

12 Content Marketing Trends You Should Be Following


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