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Tuesday, January 19, 2021

Are you making these mistakes in your sales emails?

HubSpot columnist Leslie Ye has shared seventeen serious mistakes that marketers make in their sales emails. Leslie says, “You never get a second chance to make a good first impression. And when that first impression is made via email, it’s even harder to come off the way you want to. Without the benefit of an in-person interaction, you can’t exactly build rapport or pivot your strategy if something you’re saying doesn’t resonate. So it’s imperative that you get that first email right. While you can’t control whether your email garners a response, you can control everything else... [...]

How to Create Videos That Convert Leads into Customers [Video]

HubSpot has published a video titled ‘How to Create Videos That Convert Leads into Customers’. HubSpot team says, “Let’s talk about what type of video you should be creating for each stage of the funnel. By showing you what we do, we’ll try to guide you through the different videos we make that follow consumers through the journey of becoming aware of, evaluating and purchasing our product. It is very important to understand your customer’s journey and that you know what you should be creating and offering to them”. Watch the video here. HubSpot  [...]

Content Marketing Institute’s ‘2018 Content Marketing Toolkit’

The Content Marketing Institute has released the ‘2018 Content Marketing Toolkit’. This toolkit comprises of tips, templates and checklist to execute content marketing campaigns. Jodi Harris says, “Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. There are lots of big changes to manage on the horizon – the increasing impact of voice-activation, AI automation, and tighter consumer data regulation among them. But just because you likely need to work a... [...]

Avoid content marketing blunders with these tips

Content Marketing Institute columnist Kim Moutsos has shared an article on how marketers can avoid content marketing blunders. Moutsos says, “Have you hit that moment in the holiday season yet? You know, when the fairy dust has settled to the floor next to bits of dried pine needles, crumbs of joyously consumed (now vaguely regretted) treats, and the hair of the dog that may or may not have bitten you (but almost certainly needs a walk). I tend to get that bah-humbug feeling a couple of days before the new year brightens things again. If there’s one thing that never fails to cheer me, though,... [...]

Ebook: How to Build Your Facebook Customer Acquisition Machine

The Kissmetrics team has published a free ebook titled “How to Build Your Facebook Customer Acquisition Machine”. Kissmetrics team says, “Facebook ads don’t work like AdWords. So they don’t convert like AdWords, either. There’s no intent. No one looking for something specific to buy. Which means you have work to do. Because you can’t just throw up a simple, single 25-character text ad. Calling it a day. Instead, it takes a careful choreography of campaigns; different objectives all working towards the same end goal. Add up the different ad types they offer for each objective... [...]

How to make engaging videos [Video]

Content Marketing Institute team has published a video featuring Matthew Pierce on making engaging videos from the Content Marketing World 2017 event. Watch this video to make your marketing video more engaging. Content Marketing Institute  [...]

What are the fundamentals of inbound success? [video]

HubSpot team has shared a video titled ‘What are the fundamentals of inbound success?’. This video can be useful to the ones who are starting up with inbound marketing. Watch the video here.   HubSpot  [...]

Four ways to improve influencer marketing in 2018

Influencer marketing is growing fast and it has reached $1 billion in 2017. Influencers with good number of followers have also made significant amount per post in the year. In 2018, it is predicted to grow even further. Forbes contributor Steve Olenski has shared four ways to boost your influencer marketing in the coming year. Olenski says, “The global influencer market is now worth over $1 billion and is rewarding top influencers with cross-border opportunities to expand cultures and personal brands. For the lucky ones that have over 100,000 fans, the average pay for a single post is estimated... [...]

Forbes shares the social media trends that will dominate 2018

Social media marketing has been adopted by every marketer and brand for fostering their business. Social is a proven platform that has driven the marketing growth around the globe. Forbes contributor Jayson DeMers has shared seven social media trends that will dominate 2018. DeMers says, “These are seven of the most important trends I’m predicting will make their presence known in 2018: 1. Augmented reality will finally take off. About five years ago, Google came out with a pair of glasses—Google Glass—that promised to bring augmented reality (AR) to the mainstream and change how we... [...]

Five strategies to strengthen your digital marketing in 2018

Digital marketing is going to strive further in the coming year with improved personalization, machine learning and marketing automation. To help marketers grow their business in 2018, Entrepreneur contributor Ankush Mahajan has shared five strategies focusing website optimization, conversion rate improvement, content production and more. Mahajan says, “We are heading towards 2018 and one industry that has caught the attention of many entrepreneurs this year is Digital Marketing. Take a good look around and see the impact of digital marketing. From e-commerce businesses to electoral campaigns,... [...]