SEO leads you to a potential market and effective user experience helps you to keep growing. If you can combine these in a right way, the results could be astonishing.

Search Engine Land columnist Sherry Bonelli has shared an article on how combining SEO and UX can help you to become successful.

Bonelli says, “Here are some common website elements that impact both SEO and user experience.

Headings

Just as the headings of a printed work make it easier to find information, the headings of a web page make it easier for both visitors and search engine crawlers to understand and parse your content.

Headings (<h1>, <h2>, <h3>, <h4>, <h5> and <h6>) should tell the readers and search engines what the paragraphs/sections are about and show a logical hierarchy of the content. Headings also help users if they get lost on a page.

Only use one h1 tag on a page — that lets search engines and users know the page’s primary focus. H1s are normally the first piece of content on a page, placed near the top. (Think of h1s as the chapter title of a book.) Adding keywords toward the front of a heading can also help with rankings.

Other headers (h2 through h6) should follow h1s to structure and organize the rest of the page appropriately. The other headings can be used several times on a page, as long as it makes sense. You do not need to use all of them, either — sometimes your content may only need an h1 and some h2s”.

SEO + UX = Success

Search Engine Land

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