How to start using AMP in 2018
Google’s Accelerated Mobile Pages (AMP) is an open-source project aimed at allowing mobile website content to render quickly. Since its launch many brands have started employing it.
MOZ columnist Eric Enge has published an article guiding marketers on how they can start using AMP in 2018. Enge has also shared some case studies and his observations.
On how AMP can affect marketers’ performance, Enge says, “Before adopting any new technology, you need understand what you’re getting into.
At Stone Temple Consulting, we performed a research study that included 10 different types of websites that adopted AMP to see what results they had and what challenges they ran into. (Go here to see more details from the study.)
Let’s get right to the results. One site, Thrillist, converted 90 percent of their web pages over a four-week period of time. They saw a 70 percent lift in organic search traffic to their site — 50 percent of that growth came from AMP.
One anonymous participant in the study, another large media publisher, converted 95 percent of their web pages to AMP, and once again the development effort as approximately four weeks long. They saw a 67 percent lift in organic search traffic on one of their sites, and a 30% lift on another site”.
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