It is a fact that a brand can grow only if its users are happy with it. Offering a great user experience is a priority and challenge for most organizations.

Econsultancy columnist Ben Davis has shared 93 ecommerce UX features that can help marketers to get more users.

Davis says, “To celebrate the recent release of our Ecommerce Best Practice Guide, I decided to round up a barrage of fancy, neat and impressive UX features. Some are simple established best practice, others are particularly innovative.

Most of the features help to usher the user along towards finding the right product and then purchasing it.

The examples come from some of my favourite ecommerce sites: Airbnb,, Argos, ASOS, Barnes & Noble, Best Buy,, Debenhams, Everlane, Lush, Nike, Rentalcars, RS Components, Schuh, Size, Tesco, The Trainline and Toys R Us.

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93 ecommerce UX features that create user flow


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