Twitter has recently made available its $99 a month Promote Mode plan for the advertisers. It is important for marketers to decide whether to go for it.

Econsultancy columnist Patricio Robles has shared six things on how Twitter Promote Mode can be useful to SME marketers.

Robles says, “Twitter has unveiled a new ad offering dubbed Promote Mode that aims to help SME marketers advertise on Twitter.

Here’s what SME marketers need to know about Promote Mode, which is currently in public beta.

It automates the “amplification” of tweets

Promote Mode is a new way for SME marketers to create Promoted Tweets campaigns. When Promote Mode is enabled, the first ten tweets they post every day may be amplified by a Promoted Tweets campaign.

For tweets to be eligible, they must get through Twitter’s quality filter, which looks at the tweet content as well as the destination URL of any links it contains in an effort to ensure that it complies with Twitter’s ad policies. Twitter further explained:

Not every Tweet that is added to your Promoted Tweet campaign will serve an impression, and the extent each Tweet is promoted may vary based on that Tweet’s performance”.

What SME marketers need to know about Twitter Promote Mode

Econsultancy


You May Also Like These Topics...

Twitter launching new advertising options

Search Engine Journal contributor Matt G. Southern has reported that Twitter is launching three new advertising options designed to get people to visit and take action on businesses’ websites. He says, “Here’s how the new ad options can boost website visits and conversions this holiday season and beyond. 1. Website Conversions Optimization Twitter describes the […]

Sharing is caring

Improving Twitter Ads Performance

Twitter offers targeted advertising options to make the most of your marketing investments. Social Media Examiner contributor Anna Sonnenberg has shared some useful tactics to target competitor audiences on Twitter. She says, “If you’ve been looking for an easy way to research competitors’ ads on Twitter, you may have come up empty-handed. Unlike many other […]

Sharing is caring

Twitter Testing New Ad Formats [Report]

Search Engine Land contributor Danny Goodwin has reported that social media platform Twitter is testing three new ad formats. He says, “Here’s everything we know about the ad formats and examples of brands using them. Interactive Text Ads. These ads have bolded text and a larger font than organic tweets. Advertisers can also pick from 10 […]

Sharing is caring

How To Sell On Twitter With Their New Shopping Feature in 2022 [Video]

HubSpot has published a new video ‘How To Sell On Twitter With Their NEW Shopping Feature in 2022!’ to help you make the most of the upcoming Twitter feature. The HubSpot team says, “Have you noticed that some brands are using Twitter to sell their products? Well, Twitter is coming out with a new shopping […]

Sharing is caring
Sharing is caring