An Astound​ ​Commerce​ ​study​ ​has revealed that in US 50% of the holiday shoppers will go to ​Amazon for making purchases. According to the company, Amazon’s​ ​prices,​ ​fulfilment​ ​and​ ​variety​ ​will drive​ ​more purchases.

More findings

  • More than 50% shoppers rank Amazon #1 for the lowest prices and speed of shipping
  • 63% shoppers will purchase from Amazon, 60% will purchase from Walmart, and 45% will buy goods from eBay
  • 78% of shoppers are driven by right price, 71% by free shipping, and 60% of them are driven by valuable promotions
  • ​Free shipping is the number one factor outside of price that consumers care about.

2017 Competing for Customers Holiday & Beyond

Astound​ ​Commerce

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