Interaction with your prospects and customers is something that persuades them to take an action and make a purchase. Since we have multiple modes to connect with the buyers, for most businesses it is a challenge to find out the right channel to communication with different customers.

HubSpot columnist Kipp Bodnar has listed three channels marketers should use to connect with their buyers.

Bodnar says, “Given that there’s no one-size-fits-all solution for this interaction, there’s also no simple answer to this question. For each section of the funnel, there are some paths that are more appropriate than others.

Top of the Funnel (TOFU)

Messaging

On this level, messaging is a heavy-hitter — and within that, you have multiple layers, like Facebook Messenger, on-site chat, and other messaging platforms, like Slack or WeChat. Then, there are bots, which aren’t about starting the conversation, but more about automating it in a way that’s managed on the back end, to determine which human might be needed to respond to a particular question, problem, or request for information. Buyers should be able to ask questions during their initial awareness phase and get a quick response, which can be enabled by this technology.

The bot layer might be the most fundamental. It’s where you determine, “Does this person communicating with me need help?” We like to think of it as Tier I, where you can quickly determine if an inquiry needs to be escalated and allocate time to the people who really need human help”.

How Buyers Want to Talk to Your Business in 2018: The 3 Channels You Need

HubSpot

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