BBC and Marketing Land have reported the news of Twitter’s action to offer 280-character limit to its users.

On why Twitter has expanded the user limit, Marketing Land columnist Tim Peterson says, “The reason Twitter has quickly decided to officially adopt the 280-character maximum is that it didn’t make much of a difference, or at least not a negative one. A worry people had about the extended length was that it would make checking Twitter feel like paging through a Tolstoy novel. But that hasn’t happened.

People in Twitter’s test group who were allowed to tweet longer than 140 characters hardly did so. Of all tweets published by the test group since Twitter began testing the 280-character length in late September, 5 percent exceeded the standard 140-character limit and 2 percent topped 190 characters. “As a result, your timeline reading experience should not substantially change, you’ll still see about the same amount of Tweets in your timeline. For reference, in the timeline, Tweets with an image or poll usually take up more space than a 190 character Tweet,” Twitter product manager Aliza Rosen wrote in a company blog post published on Tuesday”.

Twitter officially enables 280-character limit for all accounts, including brands

Marketing Land

Sharing is caring