The Buffer team has published a podcast with Matt Navarra on ‘Facebook Marketing That Really Works: The Best Tips from The Next Web ‘.

Brian Peters says, “The art of Facebook marketing in 2016 is one that is constantly evolving. Tweaks to Facebook’s algorithm look to drive a more pleasant user experience while brands and individuals share more and more organic and paid content everyday.

But some brands continue to drive hundreds of thousands of engagements on Facebook each month regardless of the influx of content. The Next Web is one of those brands!

We had the pleasure of speaking with Matt Navarra, Director or Social Media and Head of Content for The Next Web, about how his team approaches Facebook marketing in an unorthodox way and why that may be the secret to their success. Matt also dives into the importance of experimentation and practicing out-of-the-box thinking and how you can inject personality into your Facebook marketing to help you stand out”.

Facebook Marketing That Really Works: The Best Tips from The Next Web

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