According to eMarketer, 90% of marketers in North America use email to engage their audience. In 2017, 269 billion
emails, including business and consumer emails, were sent worldwide.

More findings from eMarketer

  • By 2021, 319.6 billion emails will be sent and received
  • 58% of US marketers planned to increase email marketing budget in 2017
  • 73% of in-house marketers state that email marketing provided a strong ROI in 2017
  • Two in five US internet users want to receive marketing and advertising emails weekly.

Email’s Role in Omnichannel Marketing: Beyond the Opens and Clicks

eMarketer


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