Marketing Land debunks 4 video social media marketing myths
On social media, video is the most popular form of content today. Whether you are on Facebook or Twitter, it is video that dominates the social networks.
Marketing Land columnist Jordan Kasteler has published an article talking about four video marketing myths to help marketers create better performing video marketing campaigns for the social media presence.
Kasteler says, “Social video is hot, and with good reason.
Today, we’re watching four times more Facebook Live content and 80 percent more video content on Instagram than we did a year ago. YouTube reaches more people between the ages of 18 and 49 than any cable or broadcast TV network, and that’s on mobile alone. More than 60 percent of marketers say they’re increasing their video marketing budget this year, and by 2021, video is projected to account for 82 percent of all internet traffic, according to Cisco.
Since it’s clearly here to stay, it’s time to debunk some common myths associated with social media marketing with video.
Myth #1: Beautiful video requires proprietary footage and professional editing
Many businesses hold back from investing in video because of the idea that social media-friendly content requires proprietary footage and a professional editor. After all, it’s expensive to get high-quality equipment and shoot and edit the video to create the final product”.
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