Entrepreneur is hosting a webinar on ‘How to Use Customer Service as a Marketing Tool’ on Thursday, October 12 at 9.00 am PDT. The webinar attendees will learn about the role of customer service in improving the marketing efforts.

The Entrepreneur team says, “his webinar will highlight some of the best tools—from customer data/analytics/behavior/personalization, web-based customer service tools, loyalty apps/programs, and more—to create brand loyalty by leveraging your customer experience data. Attendees of this free webinar will learn:

  • The latest trends in capturing data from mobile devices, on-site and from your website.
  • The latest tools and best practices for using a customer relationship management system to enhance customer service.
  • Key customer service metrics to ensure that you’re proactively on top of every potential issue.
  • How social media, search engine optimization and website design can impact and increase sales to your existing customer base.
  • Suggestions for loyalty apps and educational events that keep customers close.
  • Lessons learned from communication and marketing campaigns focused at existing customers“.

‘How to Use Customer Service as a Marketing Tool’ Webinar


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