Stephan Spencer explains anatomy of a Google search listing
To strengthen the online presence of your business it is very important to get good rankings in search engines. With algorithm changes that occur in the SEO it becomes crucial for everyone to keep the sites search engine friendly.
Search Engine Land columnist Stephan Spencer has explored the anatomy of a Google search listing to help marketers secre good rankings in the search engines.
Spencer says, “Are you looking to dominate in Google search results?
Your strategy needs to involve more than keyword research and a savvy AdWords campaign. In order to make the most of your Google presence, you need to craft a search result that entices users to click through to your web page. This is a crucial yet often-ignored aspect of SEO.
Believe it or not, small changes to your Google listing can make a big difference when it comes to click-through rate. Here is a detailed guide to better understanding a basic Google search listing.
Title
It’s no secret that page titles can heavily influence user behavior. But did you know that Google doesn’t always show a web page’s title tag? The title that appears in search results might be influenced by several factors. Google looks to find titles that are short, descriptive and relevant to search queries. Though they most commonly use a page’s title tag, they can also pull from page content or links pointing to the page. Try to keep your title tag short, and provide context to users in order for it to be displayed”.
Comments are closed.
