Whether you are starting a business or bringing about any kind of innovation or change in it, your campaigns focusing it matter the most. With effective campaigns you can leave a long lasting impact on the minds of the viewers.

Entrepreneur contributor Angela Ruth has shared six tips to run successful business campaigns in her latest article.

On choosing the right platform for your campaign, Ruth says, “Your campaign must frequent the same channels your target audience uses. Otherwise, your delicious marketing campaign becomes an ROI recipe for disaster (aka no return). Consider this part of your marketing campaign recipe as the most unique to your business.

While there are some social media platforms and channels you’ll want to be on, including Facebook and Instagram, others will require more research before you can determine whether they should be sprinkled in. For example, Snapchat and Pinterest may work better for business segments like fashion and products geared at Gen Z. When targeting your audience members, you can find and see where they engage with companies and follow them. That will further shape the platforms you select”.

The Essential Recipe for a Successful Business Campaign


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