HubSpot’s guide to developing a content strategy
An effective content development and marketing strategy can result into improved sales and revenue. HubSpot columnist Justin McGill has published a short guide to developing a content strategy.
McGill says, “Content marketing helps businesses prepare and plan for reliable and cost-effective sources of website traffic and new leads. Think about it — if you can create just one blog post that gets a steady amount of organic traffic, an embedded link to an ebook or free tool will continue generating leads for you as time goes on.
The reliable source of traffic and leads from your evergreen content will give you the flexibility to experiment with other marketing tactics to generate revenue, such as sponsored content, social media advertising, and distributed content. Plus, your content will not only help attract leads — it will also help educate your target prospects and generate awareness for your brand.
Now, let’s dive in to learn the specifics of how to create a content marketing plan.
7 Steps for Creating a Content Marketing Strategy
1) Define your goal.
What’s your aim for developing a content marketing plan? Why do you want to produce content and create a content marketing plan?”.
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