Virtual Reality is helping brands showcase their products to their customers and make them buy the products. Creation of right VR content can help you prosper in ecommerce.

HubSpot columnist Michael Peggs has shared seven tips to create a content marketing strategy for virtual reality.

Peggs says, “Despite what you might think about VR, it’s not a completely inaccessible marketing tactic. Creating a content marketing strategy for virtual reality isn’t that different from a normal content marketing strategy, but it requires an understanding of engagement through interactivity.

How to Create a Content Marketing Strategy for VR

Keep Your Existing Audience in Mind

How does your ideal customer consume your content already? Is it through a weekly webinar or Q&A? Or maybe a daily vlog from the CEO’s desk? Whatever content routine you’ve created, you can continue that strategy while incorporating VR technology.

For example, if your primary medium is Facebook video, you can start producing virtual reality content on Facebook Spaces Although Spaces is still in beta, it’s poised to become a Facebook standard in the not-so-distant future. There’s no better time than the present to start thinking of ways to make it benefit your brand”.

How to Create a Content Marketing Strategy for Virtual Reality

HubSpot

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