Checklist for buying a pre-owned domain
You need to think twice before buying a pre-owned domain. Search Engine Land’s Stephanie LeVonne has shared a list of ten things you should check before buying one.
LeVonne says, “Acquiring a pre-owned domain can have a drastic impact on your SEO efforts, so it is important to approach such a purchase with caution. It is recommended that you do your due diligence — it’s not uncommon for a domain name to have changed hands many times, and just like buying a used car, it’s often difficult to get the full history.
While examining the SERPs and scanning for any spammy links may be a good first step, it’s important to conduct a thorough assessment to ensure that the domain does not have a manual action penalty or warning from Google. There are many small issues that may not initially be cause for concern; however, in aggregate, these problems can seriously hamper your domain’s ability to rank.
If you’ve bought, or are looking to buy, a pre-owned domain, read below for 10 things you should check before proceeding with a site migration”.
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