‘Personalization 2.0: How to transform your marketing from segmentation to intent-driven personalization’ webinar September 26
Digital Marketing Depot is hosting a webinar on ‘Personalization 2.0: How to transform your marketing from segmentation to intent-driven personalization’ on Tuesday, September 26 at 1.00 pm EDT.
The webinar attendees will learn how they can adopt personalization as a marketing technique to generate more ROI.
The DMD team says, “Join our featured speaker Brendan Witcher, Forrester’s Principal Analyst for Digital Business Strategy, as he shares five market imperatives to help you more effectively use digital marketing to deliver personalized content across every screen and channel. You’ll also hear practical examples of how enterprises are applying personalization across the customer journey.
Attend this webinar and learn:
- How to treat your customers as individuals using rich customer profiles.
- Four characteristics of a personalization strategy to enable individualization – not just segmentation.
- Practical steps to help you move your organization toward individualization.
- Real-world examples from leading brands winning in today’s consumer-driven digital era”.
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