Improving brand value and customer loyalty with chatbots
Chatbots help you stay connected with your customers online. This communication channel helps you keep passing on product offers and other intimations.
Business.com writer Ilker Koksal has published an article on how chatbots help marketers improve brand value and customer loyalty.
Koksal says, “Let’s take a look at some key examples of how chatbots increase brand value and perception.
Stay connected and personalized to build brand equity
One of the most import benefits to having a chatbot is its focus on personalization and open communication with the consumer. As customers talk to a chatbot, the brand can learn from and anticipate their needs, then act based on them. When given a personality,those bots can operate like personal assistants or friends, becoming essential companions in the user’s day – and when they perform that role well, customers will respond.
This is especially useful for brands in industries where forming a relationship with the consumer is key”.
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