Here’s HubSpot’s summary of July social media happenings
HubSpot’s Sophia Bernazzani has summarized the nine noticeable social media happenings in a recent post. The post covers updates from Snapchat, Instagram, Facebook and more.
says, “From Facebook to Snapchat, from new product launches to small tweaks, here’s a list of what’s new in social media this month. The list isn’t exhaustive, but you can expect to learn the major highlights — what was launched, what changed, and what these stories could mean for marketers.
9 of the Biggest Social Media News Stories This Month
1) Snapchat adds links to posts.
One of Instagram’s biggest competitive advantages over Snapchat was the ability to drive traffic: Brands and verified users could add links to Instagram Stories to drive followers to landing pages, blog posts, and purchase pages. This feature made Instagram a more formidable traffic and lead generation tool — and social media marketers could tie social media efforts directly to traffic generated.
But now, Snapchat offers the same capability — and it’s available to all users, not just a select few.
Users can add links by filming a Snap and tapping the paper clip to add a link”.
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