With the right call-to-action (CTA) marketers make their prospects to act in the given moment. It helps them enhance the sale of their products and services.

Econsultancy’s Nikki Gilliland has shared thirteen call-to-action examples along with description on how these campaigns work.

Gilliland says, “For online brands, the challenge is to avoid the age-old clichés and to find creative ways to prompt users into action – as well as ensuring the language fits in with the company’s wider tone of voice.

So, what makes an effective CTA? Here are 13 creative examples and the reasons why they work so well.

OKCupid

The CTA on OKCupid’s homepage cleverly takes away the need for any deliberation, drawing users in with a simple form that promotes the idea of a quick and easy sign-up process. Combined with the humorous nature of the main copy, which effectively explains the brand’s value proposition, it makes clicking ‘continue’ feel like a natural next step.

The prominent position of the CTA button also means that there are zero distractions. With nowhere else to browse or scroll, the chances of the user clicking through are likely to be increased”.

13 creative call-to-action examples and reasons why they work


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