Reddit – Online Advertisers Might Go for It
Reddit, an American social news aggregation, web content rating, and discussion website, is on the way to bring in a healthy advertising option for the marketers.
According to Econsultancy’s Patricio Robles, Reddit is working aggressively for its ad expansion. Sherwin Su, associate director of social at digital agency Essence, says, “Reddit is one of advertising’s best kept secrets”.
Robles says, “Netflix used Reddit ads to promote its show, Wet Hot American Summer, and Toyota ran a campaign that invited Redditors to share their stories about their Rav4 vehicles. According to Reddit’s VP of sales, Zubair Jandali, the campaign resulted in brand favorability that was six times higher than the category average.
Worth a second look?
While such campaign results are promising, the jury is still out on Reddit’s ability to be a meaningful source of digital advertising ROI for brands. But as brands grapple with the risks of a digital advertising ecosystem increasingly dominated by two firms, a more brand-friendly Reddit might be worth a new look”.
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