With Facebook, Instagram, Snapchat and Twitter, social media marketing is on a fat track now. Marketers try to find new ways that can help them better their social media marketing.

One such way is using Social Proof. Social proof is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.

Entrepreneur contributor Alfred Lua has shared 18 ways marketers can use Social Proof to enhance their social media marketing.

The first way Lua has mentioned is inviting experts to take over your social media. He says, “Having industry experts take over your social media profiles can be a great way to tap into their influence and the positive association their followers have with anything they do (i.e. halo effect).

For example, when an expert takes over your Instagram account to post an educational content, tell Instagram Stories, or go live, people who know her might like your brand more as her presence on your social media creates a positive influence on them.

The best part of such collaborations is that they are often a win-win situation as the industry experts also benefit by getting to reach your audience”.

18 Ways to Use ‘Social Proof’ to Boost Your Marketing

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