Google has announced the availability of Google Posts to the Google My Business users. According to Google, this drive will help local businesses to attract new customers and build relationships with the already existing customers.Google Posts can be used to –share daily specials or current promotionspromote eventsshowcase top productsconnect with customers directly from Google listing.Rosa Wu, Product Manager, Google My Business, says, “If you’re a Google My Business user, you can start posting right now. Posts can be created on-the-go using the Google My Business Android... [...]

Viddyoze was the first video “intro” creation software. Their long experience has kept them ahead of the pack of their newer competitors.Now there’s a new video tool available that dwarfs what Viddyoze can do. It’s called Viddyoze Live Action.Yes, it’s by the same team that created the original Viddyoze and then Viddyoze 2.0 (Joey Xoto, Jamie Garside and David Chamberlain), but this new software beats the originals hands down.For the first time ever with any software, you can use Viddyoze Live Action to put your logo straight into live-action video footage.And... [...]

Apart from using content to have a live link between you and your clients, you can also generate some revenue with your quality content.Marketing Land columnist Rachel Lindteigen has shared three ways marketers adopt to drive revenue from their content.In one of her tips, Lindteigen says, “If you have an e-commerce site, look at your product page. How well-optimized is it?I don’t mean does it have a Title Tag, Meta Description and H1 tag? Do you have schema markup? Are you using a review system for ratings and reviews? Do your reviews, ratings, price and in-stock status show in the... [...]

Constant flow of quality content required by your subscribers, prospects and customer keeps you in live touch with them and makes them realize the need for the content you are supplying.CMI’s Joe Pulizzi has shared eight content marketing ideas to improve your 2017 content marketing efforts.Pulizzi says, “As you complete your internal audit, here are some ideas and questions for consideration to help level up your program.Get rid of the writersIf your internal experts or story contacts aren’t adept at writing, don’t force them to write. Use a professional writer to interview... [...]

According to an Animoto study (reported by eMarketer), in next 12 months 50% of marketers plan to increase their investment in social video advertisement on Instagram. 52% of them plan to increase their investment in Twitter video ads.More findings67% of US marketers run video ads on Facebook51% of marketers run video ads on YouTube25% of surveyed marketers are spending on video for Twitter and Instagram83% of marketers were confident in Facebook videos for driving purchases.More Spending on Social Video Ads Is Planned [...]

Email personalisation is very essential in the modern marketing scenario. Consumers expect tailored experiences in every channel of marketing, and email is not an exception.Econsultancy’s Kath Play has shared an email personalisation template for marketers. The template focuses on objective determination, strategy development and tactics selection.On importance of email personalization, Play says, “I’m excited to see the future of email marketing unfold because I believe ROI will increase once we embrace the idea of making email all about the customer. We can do this through... [...]

According to YouTube official blog, there are 1.5 billion logged in viewers who visit YouTube every single month.With the announcement this statistics, The company has also announced a new look for the app and YouTube’s desktop site.Also YouTube TV is going to be expanded in Dallas-Fort Worth, Washington, D.C., Houston, Atlanta, Phoenix, Detroit, Minneapolis-St. Paul, Miami-Fort Lauderdale, Orlando-Daytona Beach-Melbourne and Charlotte.On using VR for YouTube, YouTube CEO Susan Wojcicki, says, “The reality is, filming 360-degree VR videos isn’t easy for most creators and some... [...]

In Influencer Marketing, an influencer’s impact depends on both their audience size and engagement on a given social network. Knowing this can help you be more cautious while planning your next influencer marketing campaign.Kristina Libby, Founder of SoCu, has shared some influencer marketing tips on Entrepreneur website.Libby says, “Every day, a story emerges about brands doing influencer marketing wrong. Often, the reason for these brands’ errors is inexperience with the marketing tactic. Big brands like PayPal, Dell and Coca-Cola have been in the influencer marketing space for... [...]

With Facebook, Instagram, Snapchat and Pinterest getting tons of daily users, marketers get an unique opportunity to reach out a great mass in multiple ways. In using these channels, customer data analysis plays a significant role.Entrepreneur writer Alfred Lua has shared seven tips to help marketers get better social media marketing results.Lua says, “Social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise.Imagine having a framework to pull out the signals from the noise — a framework that points you to the key... [...]

If you want to build you audience for pennies, Kevin Fahey is offering training in how to become an effective advertiser on YouTube and Facebook.Fahey says he and his students have bought 1,000 Views For $1.00. And in this new training, he wants to show you how he did it.Ads creating traffic for your site start the process of collecting leads; the more traffic, the more people sign up and become leads.That’s why cost of traffic is important. With traffic this cheap, you can buy a lot more traffic and gather more leads.Kevin Fahey has driven a lot of traffic to his websites. Since 2007,... [...]