‘The Forrester Wave: Omnichannel Demand-Side Platforms, Q2 2017’ Report Published
Forrester has published ‘The Forrester Wave: Omnichannel Demand-Side Platforms, Q2 2017’ report. The report covers the evaluation of omnichannel demand-side platform (DSP) such as Adform, Adobe, AOL, AppNexus, DataXu, Google, MediaMath, Rocket Fuel, The Trade Desk, Turn, and Viant.
Richard Joyce says, “Managing this omnichannel evolution is a growing challenge for marketers, and it probably won’t get any easier in the near future. Marketers that we talk to believe that programmatic ad technology is the means for addressing some of this complexity.
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